Market research data (Edexcel GCSE Business): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What is market research data?
What is market research data?
Essential info for understanding customers
What does qualitative data focus on?
What does qualitative data focus on?
People's thoughts, feelings & opinions
What type of information is quantitative data?
What type of information is quantitative data?
Info measured & expressed in numbers
What makes the most effective market research?
What makes the most effective market research?
Combining both qualitative & quantitative
How does a larger sample size affect research results?
How does a larger sample size affect research results?
Generally produces more reliable results
What is bias in market research?
What is bias in market research?
Results unfairly influenced to an outcome
Which question is an example of a leading question?
Which question is an example of a leading question?
Don't you agree this should be black?
What is a better way to ask about product colour?
What is a better way to ask about product colour?
What colour preference do you have?
Why is a café owner only asking family for feedback biased?
Why is a café owner only asking family for feedback biased?
Creates an unrepresentative sample
What should a representative sample include?
What should a representative sample include?
People from different backgrounds & ages
What type of research does Apple use for product development?
What type of research does Apple use for product development?
Focus groups for qualitative research
What is the key challenge in deciding sample size?
What is the key challenge in deciding sample size?
Finding balance between cost & accuracy