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12 questions from this quiz
Essential info for understanding customers
People's thoughts, feelings & opinions
Info measured & expressed in numbers
Combining both qualitative & quantitative
Generally produces more reliable results
Results unfairly influenced to an outcome
Don't you agree this should be black?
What colour preference do you have?
Creates an unrepresentative sample
People from different backgrounds & ages
Focus groups for qualitative research
Finding balance between cost & accuracy
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