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14 cards from this deck
Person who takes the risk of starting and running a business
Gap in market, improving products, or cheaper production
Designing product/service and planning production
How product/service is produced & marketing techniques
Problem-solving and thinking of new ideas
Prepared to put money at risk for business growth
Believing in their ability to make things happen
Working hard, not giving up when things get difficult
Uncertainties & downsides - financial and non-financial
Benefits gained - financial and non-financial
Losing savings/assets to pay debt, worse financial position
Potential to earn a high income
Independence, creative freedom, building something meaningful
Health issues from stress, personal time sacrificed
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