Business aims and objectives (OCR GCSE Business): Quizzes

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1.4 Business aims and objectives
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What does the survival objective focus on for a business?

Continuing for a long period of time

What does the profit objective aim to achieve?

Maximising profits

Which of these can increase as part of a growth objective?

Sales, profit or market share

Why might owners want to provide a good service to customers?

To help more customers return in future

What is market share?

Amount of market controlled by a company

How can objectives motivate employees?

They all work towards a common goal

How can objectives help a business track performance?

Help measure the success of the business

What benefit do clear targets from objectives give to employees?

They can be more productive

Why might a business's objectives change as it grows?

Different stages of their development

What is typically the main objective for a brand new hometown shop?

To survive

What objectives might a multinational business have?

Maximise profits & global domination

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