Business growth (OCR GCSE Business): Quizzes

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1.6 Business growth
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What is organic growth?

Internal growth

How can a business increase output as part of organic growth?

Using new technology

What are two ways to gain new customers through organic growth?

Cutting prices or improving marketing

What does introducing new products as organic growth involve?

Research and development

How is external growth achieved?

By mergers and takeovers

What is a horizontal takeover?

Taking over a firm in the same field

Which is an example of a horizontal takeover?

One supermarket joins with another

What is a benefit of a horizontal takeover?

One less competitor in the market

What is a backward vertical takeover?

Taking over a company that supplies you

What is a forward vertical takeover?

Taking over a firm you can sell to

What is diversification?

Taking over firm in unrelated industry

What is a benefit of diversification?

Another area to fall back on

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