Business planning (OCR GCSE Business): Flashcards

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1.2 Business planning
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What is a business plan?

Outlines company's goals & how to achieve them

Why have business plan? (investors)

More likely to get investors

Why have business plan? (risk)

Reduces risk of failure via research-based decisions

Why have business plan? (resources)

Helps identify resources needed (staff, machinery, etc.)

Aims & objectives section includes

Revenue/profit goals & SMART objectives (e.g. £100 revenue)

Marketing plan section includes

Target audience & 4Ps (product, price, promotion, place)

Production plan section includes

No. of employees, pay, & training needed

Human resources plan section includes

How to make product/supplier & ensure quality

Finance plan section includes

Raising finance, break-even point, cash-flow forecast

Identify market in business plan means

Gender, age, & income of target customers

Identify finance needed in plan means

Finance to start up/grow via shares, loans, overdrafts

Business plan benefit (finances)

Helps understand finances (e.g. cash flow forecast)

Business plan benefit (finance access)

Increases chances of getting external finance

Business plan drawback (time)

Time-consuming to create, may miss opportunities

Business plan drawback (predictions)

May over-predict revenues or under-predict costs

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