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15 cards from this deck
Outlines company's goals & how to achieve them
More likely to get investors
Reduces risk of failure via research-based decisions
Helps identify resources needed (staff, machinery, etc.)
Revenue/profit goals & SMART objectives (e.g. £100 revenue)
Target audience & 4Ps (product, price, promotion, place)
No. of employees, pay, & training needed
How to make product/supplier & ensure quality
Raising finance, break-even point, cash-flow forecast
Gender, age, & income of target customers
Finance to start up/grow via shares, loans, overdrafts
Helps understand finances (e.g. cash flow forecast)
Increases chances of getting external finance
Time-consuming to create, may miss opportunities
May over-predict revenues or under-predict costs
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