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12 cards from this deck
Continue for long period, not just short-term profit
Maximising profits
Increasing sales, profit or market share
Amount of market controlled by a company
Satisfaction & helps customers return
All employees work towards common goal - motivational
Check if business met objectives for the year
Give employees clear & relevant targets
Different stages of development
Owners have different motivations
Survival
Maximise profits & global domination
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