Business growth (OCR GCSE Business): Flashcards
📚Flashcards
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14 cards from this deck
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Practise the cards
14 cards from this deck
Organic growth
Organic growth
Internal growth
Increasing output for organic growth
Increasing output for organic growth
New technology or training workers
Gaining new customers for organic growth
Gaining new customers for organic growth
Cutting prices or improving marketing
New products for organic growth requires
New products for organic growth requires
Research and development
Increasing market share means
Increasing market share means
Increasing sales for larger share of market
External growth achieved by
External growth achieved by
Mergers and takeovers
Horizontal takeover is
Horizontal takeover is
Takeover in same field of business
Horizontal takeover advantage
Horizontal takeover advantage
One less competitor in market
Backward vertical takeover is
Backward vertical takeover is
Takeover of company that supplies you
Backward vertical takeover advantage
Backward vertical takeover advantage
Control over supply chain for quality & prices
Forward vertical takeover is
Forward vertical takeover is
Takeover of company you sell goods to
Forward vertical takeover advantage
Forward vertical takeover advantage
Guaranteed market to achieve sales from
Diversification is
Diversification is
Takeover in completely unrelated industry
Diversification advantage
Diversification advantage
Another area to fall back on if one market fails