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12 cards from this deck
First stage: define an issue, need, or opportunity to focus solutions
Problem Identification
Series of steps that guide designers in solving problems
Gather info to understand a problem fully
Cultural, economic, & technological influences on design
Collect data to understand problem on a larger scale
Provide deep insights by speaking directly with people
Offer insights by watching how users behave
Study existing research to find knowledge gaps
Find core issues by understanding complex interactions
Focuses on user needs to solve design problems
Shapes goals, aligns team, makes project more efficient
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