Electronic Media (Grade 11 NSC Matric Business Studies): Flashcards
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Electronic marketing definition
Electronic marketing definition
Marketing activities using digital tech & online platforms
Key advantage of e-marketing
Key advantage of e-marketing
Global reach with personalised communication
SEO purpose
SEO purpose
Rank higher in search results using keywords
Social media marketing benefit
Social media marketing benefit
Inexpensive way to advertise & interact directly
Viral marketing method
Viral marketing method
Uses social networks to spread info person to person
SMS marketing requirement
SMS marketing requirement
Customer consent before sending promotional messages
E-marketing cost advantage
E-marketing cost advantage
Cheaper than traditional advertising methods
E-marketing feedback benefit
E-marketing feedback benefit
Instant customer opinions and responses
E-marketing security risk
E-marketing security risk
Phishing scams and fraud
E-marketing competition issue
E-marketing competition issue
Extremely competitive global online market