The Communication Policy (Grade 11 NSC Matric Business Studies): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Marketing communication policy
Marketing communication policy
Strategy for messages & methods to connect with customers
Main goal of marketing communication policy
Main goal of marketing communication policy
Create and boost demand for products/services
4 components of marketing communication policy
4 components of marketing communication policy
Sales promotion, advertising, publicity, personal selling
Sales promotion
Sales promotion
Short-term techniques to boost interest & encourage quick buys
BOGOF
BOGOF
Buy one, get one free
AIDA model stages
AIDA model stages
Attract (Attention), Interest, Desire, Action
Advertising key feature
Advertising key feature
Paid communication with complete control over message
Publicity key feature
Publicity key feature
Free communication but no control over message content
Guerrilla marketing
Guerrilla marketing
Unconventional, low-cost tactics for maximum exposure
Personal selling
Personal selling
Face-to-face interaction between salespeople & customers