The Communication Policy (Grade 11 NSC Matric Business Studies): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the main goal of the marketing communication policy?
What is the main goal of the marketing communication policy?
To create and boost demand
How many essential components make up an effective marketing communication policy?
How many essential components make up an effective marketing communication policy?
Four components
What are dormant customers?
What are dormant customers?
Previous buyers who lost interest
What does BOGOF stand for in sales promotion?
What does BOGOF stand for in sales promotion?
Buy one, get one free
What is the first stage in the AIDA advertising model?
What is the first stage in the AIDA advertising model?
Attract (Attention)
What key difference distinguishes advertising from publicity?
What key difference distinguishes advertising from publicity?
Advertising is paid, publicity is free
Which is an example of broadcast media in advertising?
Which is an example of broadcast media in advertising?
Television and radio
What does 'call-to-action' refer to in advertising?
What does 'call-to-action' refer to in advertising?
Statements prompting immediate response
What is a key characteristic of personal selling?
What is a key characteristic of personal selling?
Involves face-to-face interaction
Sales promotion uses what type of marketing techniques?
Sales promotion uses what type of marketing techniques?
Short-term techniques