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10 cards from this deck
Foundation of marketing strategy; roadmap for product creation
Products designed for use in manufacturing processes
Everyday items bought without much thought; low-priced
Products requiring consideration; customers compare options
Products with specific brand names; brand loyalty is key
Products not thought about until a specific need arises
Generate a new idea by identifying unmet customer needs
Official product launch with full marketing and advertising
Unique name, logo, or symbol distinguishing products from rivals
Protection from damage and marketing tool to attract customers
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