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10 cards from this deck
Decisions & actions when searching, evaluating & buying products
Psychological, Sociocultural, Economic, Government
How people select, organise & interpret info to create meaning
Individual's reason for doing something
Favourable attitude to one brand resulting in repeat sales
Person's rank based on education, occupation & income
Group a person identifies with, adopting their attitudes & values
Low unemployment, rising incomes, consumer optimism & confidence
High unemployment, falling incomes, pessimism, price-conscious
Children's ability to influence parents' purchases by asking
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