Kathmandu Case Study: Marketing (HSC SSCE Business Studies): Flashcards
📚Flashcards
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Practise the cards
10 cards from this deck
Marketing process definition
Marketing process definition
Systematic approach: identify needs, strategies, business goals
SWOT stands for
SWOT stands for
Strengths, Weaknesses, Opportunities, Threats
First step in marketing process
First step in marketing process
Situational analysis
Market research definition
Market research definition
Systematic gathering, analysing, interpreting customer/market info
Summit Club purpose
Summit Club purpose
Loyalty program & market research tool collecting customer data
Focus groups
Focus groups
Small customer groups discussing experiences & preferences
Market objectives
Market objectives
Specific, measurable goals guiding marketing activities
Target market
Target market
Specific group of consumers business aims to reach
Product differentiation
Product differentiation
Distinguishing products from competitors via unique features
Kathmandu's 3 differentiation attributes
Kathmandu's 3 differentiation attributes
Contemporary style, functionality, quality