Marketing Process (HSC SSCE Business Studies): Flashcards
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Practise the cards
10 cards from this deck
Marketing strategies
Marketing strategies
Actions to reach target market & meet marketing objectives
The four Ps of marketing mix
The four Ps of marketing mix
Product, Price, Promotion, Place
Factors determining marketing mix emphasis
Factors determining marketing mix emphasis
Product positioning & product life cycle stage
Introduction stage marketing focus
Introduction stage marketing focus
Heavy promotion & selective distribution
Product element includes
Product element includes
Quality, packaging, design, brand name, guarantee/warranty
Price definition
Price definition
Monetary value customer exchanges for a product
Price strategy refers to
Price strategy refers to
Method/approach to determine pricing structure
Promotion definition
Promotion definition
Methods business uses to communicate with customers
Four main forms of promotion
Four main forms of promotion
Advertising, personal selling, sales promotion, publicity/PR
Selective vs intensive distribution
Selective vs intensive distribution
Few specialised outlets vs maximum market coverage