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10 cards from this deck
Group of customers with similar traits a business aims to reach
Main segment getting most marketing resources & most revenue
Smaller segment with less marketing attention, alternative revenue
80% of sales come from 20% of customers
Reaching broad range with single standardised product offering
Dividing market into groups with common characteristics
Focusing on very narrow, specialised segment within a segment
Use marketing resources more efficiently & cost-effectively
Create promotional materials that resonate with specific audience
8% of population but influences 70% of parents' purchases
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