Implementation, Monitoring, and Controlling (HSC SSCE Business Studies): Flashcards
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Implementation (marketing plan)
Implementation (marketing plan)
Putting marketing strategies into operation
What implementation addresses (3 aspects)
What implementation addresses (3 aspects)
How, where, and when of execution
Monitoring (marketing plan)
Monitoring (marketing plan)
Checking actual progress against planned performance
Controlling (marketing plan)
Controlling (marketing plan)
Comparing actual vs planned & taking corrective action
Monitoring vs controlling (key difference)
Monitoring vs controlling (key difference)
Monitoring = tracking; Controlling = taking action
KPI (Key Performance Indicator)
KPI (Key Performance Indicator)
Forecast performance level for comparing actual results
Marketing ROI formula
Marketing ROI formula
(Sales Growth - Marketing Cost) / Marketing Cost × 100
Good marketing ROI ratio
Good marketing ROI ratio
5:1 (£5 return for every £1 spent)
Three key performance indicators for marketing
Three key performance indicators for marketing
Sales analysis, market share analysis, marketing ROI
Product deletion
Product deletion
Elimination of some product lines