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10 cards from this deck
Putting marketing strategies into operation
How, where, and when of execution
Checking actual progress against planned performance
Comparing actual vs planned & taking corrective action
Monitoring = tracking; Controlling = taking action
Forecast performance level for comparing actual results
(Sales Growth - Marketing Cost) / Marketing Cost × 100
5:1 (£5 return for every £1 spent)
Sales analysis, market share analysis, marketing ROI
Elimination of some product lines
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