Marketing Strategies (HSC SSCE Business Studies): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Place in the marketing mix
Place in the marketing mix
Activities making products available when & where customers want
Distribution channels
Distribution channels
Routes moving product from manufacturer to customer
Intermediaries in distribution
Intermediaries in distribution
Businesses/individuals helping move products along supply chain
Most common distribution channel for consumer goods
Most common distribution channel for consumer goods
Producer → Wholesaler → Retailer → Customer
E-commerce
E-commerce
Buying and selling goods and services via the internet
M-commerce
M-commerce
Purchasing goods via wireless handheld devices like smartphones
Intensive distribution
Intensive distribution
Making products available through as many outlets as possible
Selective distribution
Selective distribution
Using a moderate proportion of available outlets
Exclusive distribution
Exclusive distribution
Restricting product to one outlet in large geographic area
Three key elements of physical distribution
Three key elements of physical distribution
Transport, warehousing, and inventory control