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10 cards from this deck
Businesses with production in 2+ countries, operating globally
Same marketing mix used across all countries
Marketing mix adapted for each country's differences
Worldwide use of name, symbol or logo to identify products
Single advert used in multiple countries reduces production costs
Longer production runs reduce per-unit costs
How businesses coordinate pricing policies across countries
Customised pricing - different prices per country
Tax on imported products
Product leadership, customer relations, operational excellence
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