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10 cards from this deck
Need/want, purchasing power, willingness to spend, legal auth
Resource, industrial, intermediate, consumer, mass, niche
Individuals/groups in primary production (mining, agriculture, etc.)
Businesses buying products to produce other goods or operations
Reliability, quality, and price
Wholesalers & retailers who resell finished products for profit
Individuals buying products for personal use, not manufacturing
Selling standardised product to all buyers via mass production
Basic food staples, electricity, water
Targeting narrowly selected segments with specific needs/lifestyle
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