Global Strategies (HSC SSCE Business Studies): Revision Notes
Global Strategies
Introduction to global strategies in HRM
Globalisation and technological advances (internet, HR applications, telecommunications) have dramatically increased business competition and made human resource management more complex. Australian businesses now face strategic challenges relating to labour costs, skills shortages, and worker supply.
These global pressures—combined with shareholder demands, privatisation, outsourcing, and restructuring—have forced businesses to reconsider their HR strategies. Many strategic decisions now centre on how to manage costs, access skilled workers, and ensure adequate labour supply.
Global costs
Understanding Australia's high labour costs
Australia's higher living standards mean workers expect better wages and salaries compared to many other countries. Employers also face significant on-costs such as superannuation contributions, which increase the total expense of employing local staff.
Many businesses find these higher labour costs reduce their competitiveness in global markets. This has led to workforce restructuring, including:
- Outsourcing functions to lower labour cost countries
- Establishing subsidiaries offshore to reduce production costs and access new markets
Subsidiary: a company owned by another company (the parent company), often located in another country.
Offshoring manufacturing
Countries like China can produce goods at highly competitive prices due to lower labour costs. This has attracted Australian businesses to relocate production overseas, though often at the cost of domestic jobs.
Case Study: Pacific Brands
Pacific Brands is an Australian company known for producing Bonds and Holeproof products. The company faced significant cost pressures that led to a major restructuring decision:
- Decision: Relocated manufacturing to China
- Impact: Australian jobs lost
- Reason: Unsustainable to keep Australian factories open due to cost pressures
Case Study: Qantas
Qantas has undertaken significant restructuring of its maintenance operations:
- Action: Restructured domestic maintenance facilities
- Impact: Lost jobs since 2014
- Details: Relocated work from regional centres (e.g. Avalon, Victoria) to lower labour cost countries (Singapore, Hong Kong)
Outsourcing services
It's not just manufacturing that moves offshore. Many service activities are now outsourced to countries with educated, English-speaking workforces at lower wage rates.
India as a service destination:
India has become a popular destination for outsourcing services due to several key factors:
- Large pool of English-speaking workers
- Highly literate and tertiary-educated workforce
- Provides services such as:
- Basic accounting
- Legal work
- Insurance policy processing
- Delivers these services at much lower rates than Australian providers
Global skills
The skills shortage challenge
Australian businesses face a significant mismatch between the skills workers possess and those required by industry. Many managers believe the education system has not adequately developed workers' numeracy and literacy skills.
Key statistics on Australia's skills shortage:
- Australian businesses need approximately million workers in the next few years
- More than million workers needed by the start of next decade
- Expected shortfall of workers by end of the decade
- This shortage is considered a major barrier to improving workplace productivity
The skills shortage is blamed on:
- Inadequacies in the education system
- Employers importing cheaper labour rather than investing in training
- Outsourcing and overseas recruitment practices
Temporary Skill Shortage (TSS) visa
Introduced in March 2018, the TSS visa replaced the 457 visa as a short-term solution to skills shortages.
TSS visa features:
- Short-term visa: up to 2 years
- Medium-term visa: up to 4 years
- Aims to address genuine skill shortages
- Aligns with Australian labour market needs
- Tightens eligibility requirements for permanent skilled visas
Benefits of temporary visas:
- Effective during periods of economic growth
- Attracts skilled workers to remote areas Australians avoid
- Particularly useful for medical services, engineering, and skilled trades
Critical Limitation: The TSS visa is only a short-term solution. The long-term answer requires commitment to training Australian workers rather than relying on temporary skilled migration.
Sourcing skills internationally
Australian businesses are looking globally to fill skill gaps:
European workers:
- Economic problems in Europe have created pool of long-term unemployed but highly skilled workers
- Attractive to Australian businesses seeking experienced workers
Senior management:
- Europe, South Africa, United States, and United Kingdom provide highly experienced senior managers
Asian workers:
- Skilled workers from China and India migrate to Australia
- Particularly for difficult-to-fill occupations like IT
- Helps replace the workers Australia loses to business migration annually
Global supply
Australia's worker supply problem
With a population of only million people, Australia struggles to supply sufficient workers for business needs.
Advantages of large population countries:
- China and India have huge populations
- Abundant workers seeking well-paid overseas employment
- Australia allows skilled migration from these countries for hard-to-fill occupations
Challenges with overseas labour supply
While lower labour costs appear attractive, businesses must consider several complications when sourcing labour from overseas markets.
China's labour market realities:
Despite China's large population, businesses face unexpected challenges:
- Large labour supply but much is ageing and poorly qualified
- Low literacy levels among many workers
- Shortage of younger workers
- Limited availability of quality managers
- Qualified staff concentrated in major cities (Beijing, Shanghai)
- Result: Companies may face higher HR costs than expected
Worker rights and ethical concerns in China
The complexity of China's legal and labour environment creates significant ethical challenges for businesses operating there.
Legal and rights issues:
- "Nothing is ever black and white—everything is negotiable"
- Worker rights often ignored
- Right to strike unclear: not explicit in law, but no law expressly prohibits it
- Independent trade unions not permitted
- Government controls all unions through All China Federation of Trade Unions
- Unions serve government policy, not worker interests
Market economy transition:
- Inconsistencies in workplace laws
- Some laws appear to support unscrupulous management practices
- Multinational businesses have been criticised for exploiting:
- Lack of legal structure
- Low-cost labour supply
- Situations requiring relatively low skill levels
Ethical considerations: modern slavery in global supply chains
The modern slavery problem
There is growing concern that global supply chains profit from exploiting vulnerable workers in countries with poor labour protections. Some workers produce goods for Australian consumers in conditions described as modern-day slavery.
Modern slavery statistics:
- Estimated million people worldwide in forced labour
- Further million in forced marriage
- About two-thirds in Asia-Pacific region (where most Australian companies source materials)
- More prevalent now than at any time in history
- Unlikely any company's supply chains are completely free of modern slavery
Case study: Four Corners exposé on Uyghur forced labour
Case Study: Four Corners Investigation into Xinjiang Forced Labour
A Four Corners investigation revealed disturbing evidence of forced labour in China's Xinjiang region, directly connected to Australian retail supply chains.
The situation in Xinjiang, China:
- Approximately million Uyghurs detained in "vocational training centres"
- These are purpose-built detention centres, some resembling high-security prisons
- Evidence of human rights violations, deaths in custody, and forced labour
- Government documents reveal plans for "re-education through labour"
- Workers forced to work in textile factories
Australian retail connections:
- Brands sourcing cotton from Xinjiang include: Target, Cotton On, Jeanswest, Dangerfield, IKEA, and H&M
- When questioned, Target and Cotton On committed to investigating supplier relationships
- Highlights how global supply chains enable slavery-made products to reach consumers
Australia's Modern Slavery Act 2018
To address modern slavery in supply chains, Australia passed legislation requiring businesses to report their efforts.
Key provisions of the Modern Slavery Act 2018:
- Based on UK Modern Slavery Act 2015
- Applies to businesses with consolidated annual revenue over $100$ million
- Must publish annual modern slavery statement
- Statement must address seven mandatory criteria:
- Risks in business operations and supply chains
- Actions taken to address those risks
Enforcement approach:
The Act's enforcement mechanism has drawn criticism for its lack of financial penalties:
- Government can publicly name non-compliant businesses
- No fines or financial penalties (controversial aspect)
- Relies on "naming and shaming" to motivate compliance
- Success depends on civil society, shareholder, and consumer activism
Consumer responsibility
Each purchasing decision can be an ethical choice. Consumers have the power to drive change through their actions and choices.
Actions consumers can take:
- Become informed about supply chain risks
- Challenge companies through social media
- Demand better practices from businesses and government
- Consider social and environmental credentials, not just price
Exam guidance
When answering questions on global strategies:
For "outline" or "describe" questions:
- Identify the three key areas: costs, skills, supply
- Provide brief examples of each strategy
- Link to globalisation and technological change
For "explain" questions:
- Show cause-and-effect relationships (e.g. high Australian labour costs → offshoring)
- Use specific examples with figures where possible
- Explain both benefits and challenges of each strategy
For "analyse" questions:
- Examine interconnections between costs, skills, and supply
- Consider short-term vs long-term implications
- Compare different strategic approaches (e.g. outsourcing vs training)
- Use data to support analysis
For "evaluate" or "assess" questions:
- Make judgements about effectiveness of strategies
- Consider ethical dimensions (worker rights, modern slavery)
- Balance business competitiveness against social responsibility
- Include case study evidence
- Reach a supported conclusion about best approach
Strong case studies to use:
- Pacific Brands ( jobs lost to China)
- Qantas ( jobs lost since 2014)
- India for service outsourcing
- TSS visa program (replaced 457 visa in 2018)
- Uyghur forced labour in Xinjiang
- Modern Slavery Act 2018
Key Points to Remember:
- Global strategies address three key challenges: costs, skills, and supply
- High Australian labour costs (wages + on-costs like superannuation) drive outsourcing and offshoring to countries like China, India, Singapore, and Hong Kong
- Skills shortage is severe: Australia needs million workers soon, with a projected shortfall of by decade's end
- TSS visa (introduced March 2018) provides short-term solution through 2-year or 4-year visas, but training local workers is the long-term answer
- Worker supply challenges stem from Australia's small population ( million), requiring skilled migration from larger countries
- Ethical concerns are critical: low-cost labour may involve exploitation, forced labour, or modern slavery, particularly in countries with weak worker protections
- Modern Slavery Act 2018 requires large businesses (revenue over million) to report supply chain risks, relying on public naming rather than fines for enforcement
- Exam success requires: specific examples with figures, understanding of interconnections between strategies, and balanced consideration of business needs versus ethical responsibilities