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10 cards from this deck
Psychology insights combined with economic analysis
Individuals are perfectly rational, informed, self-interested
Limited information, mental processing ability, and time
Accepting 'good enough' outcomes rather than optimal choices
Fast, intuitive, instinctive, automatic with little effort
Slow, reflective, deliberate, requires concentration
Systematic error in thinking affecting judgements and decisions
Overweighting event probability due to easily recalled examples
Relying too heavily on first information encountered (anchor)
Nudges influence choice without penalties; sanctions restrict
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