Perfect Competition, Imperfectly Competitive Markets, and Monopoly (AQA A-Level Economics): Flashcards

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Market Structures
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Market structure

Organisational characteristics defining how a market functions

Firms in perfect competition are described as

Price-takers (must accept market price)

Monopoly market share

Single firm produces 100% of market output

Key characteristic of oligopoly firms

Interdependence - actions of one firm affect rivals

Entry barrier definition

Cost new firms face that incumbents don't

Natural barrier: economies of scale advantage

Large firms produce at lower long-run average cost

Sunk costs

Costs already incurred that cannot be recovered

Limit pricing

Reducing prices to normal profit to deter new entrants

Predatory pricing

Setting prices below costs to force competitors out

Two types of product differentiation

Real (actual differences) & perceived (branding/marketing)

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