Key Methods (AQA A-Level Sociology): Quizzes

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Key Methods
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What key strength do questionnaires offer in educational research?

High reliability with consistent results

Why do questionnaires typically have low validity?

Students may give socially desirable answers

What did Benfield (2007) find about women's earnings after graduation?

They earned less despite better results

What are structured interviews?

Predetermined questions in same order

Why do interviews have low reliability?

Each conversation differs

What did Willis (1977) identify in his group interview study?

Two groups: 'lads' and 'ear 'oles'

What is covert observation?

Observing without participants knowing

What is the Hawthorne effect?

People behaving differently when observed

What did Rosenthal & Jacobson (1968) study demonstrate?

Power of teacher labelling & prophecy

What is triangulation in case studies?

Using multiple research methods

What is sample attrition in longitudinal research?

Participants dropping out over time

Which is an example of quantitative secondary data?

Student attendance league tables

What does validity mean in research?

Research reflects real-life accurately

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