The Nature of Demand (Edexcel A-Level Economics A): Flashcards

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The Nature of Demand
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Demand definition (2 key requirements)

Quantity consumers are willing AND able to buy

Law of demand

Inverse relationship: price ↑ → quantity demanded ↓

Marginal utility

Additional satisfaction from consuming one more unit

Diminishing marginal utility

Less extra satisfaction from each successive unit consumed

Normal good

Demand increases when consumer income rises

Inferior good

Demand decreases when consumer income rises

Substitute goods

Products that can replace each other

Complementary goods

Products consumed together

Effect of price change on demand curve

Movement along curve (extension or contraction)

Causes of demand curve shift

Changes in non-price factors (income, preferences, etc.)

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