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12 cards from this deck
Assess if business doing well & identify areas for improvement
Analysing trends over time across multiple years
Comparing against competitors & industry standards (benchmarking)
How profitable a business is by comparing profit to revenue
How much gross profit earned relative to total revenue
(Gross Profit / Revenue) × 100
What remains after all expenses are deducted from revenue
Final profit compared to total revenue (overall efficiency)
(Net Profit / Revenue) × 100
Higher profit margins combined with strong sales volumes
They're tools to support decisions, not make them alone
Using only one can lead to misleading conclusions
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