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15 cards from this deck
Rivalry for customers between businesses
Space where similar goods/services are bought & sold
Businesses offering very similar products to same customers
Petrol stations - offer essentially same product
Different products/services satisfying same customer need
Transport options: trains, buses, cars
Unique product/service with no viable alternatives
Chance of loss/damage or when hoped-for outcome fails
Business failure & entrepreneur losing their investment
Inadequate planning, poor decisions, costs not controlled
If relationship ends, business at greater risk of failure
Personal satisfaction, control, achieving milestones
Combination of personal fulfilment & financial opportunity
Unrealistic expectations lead to cash flow problems
Destroy reputation, customers go to competitors
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