Competitive environment (AQA GCSE Business): Flashcards

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Competitive environment
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Competitive environment

Rivalry for customers between businesses

What is a market?

Space where similar goods/services are bought & sold

Direct competition

Businesses offering very similar products to same customers

Example of direct competition

Petrol stations - offer essentially same product

Indirect competition

Different products/services satisfying same customer need

Example of indirect competition

Transport options: trains, buses, cars

No competition (monopoly)

Unique product/service with no viable alternatives

Business risk definition

Chance of loss/damage or when hoped-for outcome fails

Primary business risk

Business failure & entrepreneur losing their investment

Poor management causes

Inadequate planning, poor decisions, costs not controlled

Risk of relying on few customers

If relationship ends, business at greater risk of failure

Non-financial rewards of enterprise

Personal satisfaction, control, achieving milestones

What motivates entrepreneurship?

Combination of personal fulfilment & financial opportunity

Overestimating sales risk

Unrealistic expectations lead to cash flow problems

Quality problems effect

Destroy reputation, customers go to competitors

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