Digital technology (AQA GCSE Business): Flashcards

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Digital technology
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Digital technology definition

Computer-based tools, systems & devices to generate, store & process data

Devices used in digital communication

Smartphones, tablets, desktop computers, video conferencing

How customers benefit from digital tech

Online ordering, e-invoicing, digital payments, social media

Universal communication tool for all stakeholders

Email

Key advantage: cost & speed of digital comms

Cheap to operate, messages transmitted quickly worldwide

Advantage: data storage benefit

Stored electronically, saves cost, backed up via cloud storage

Teleworking advantage for employers

Greater pool of applicants, less need for proximity to business

Disadvantage: message reliability issue

No guarantee messages received/accessed by intended recipient

Disadvantage: communication overload effect

High volume means important messages & emails may be lost or delayed

Disadvantage: work-life balance impact

Employees expected to be available longer hours & on holiday

Digital impact on Organisation function

ICT, remote working, teleworking, reduced admin costs

Digital Finance example: supermarkets

Use weather prediction systems to adjust stock levels

Digital Production systems

CAD & CAM, automated stock control, quality monitoring

Marketing loyalty card examples

M&S Sparks (2015), Boots advantage card (2007)

Risk of ignoring digital technology

Losing competitive advantage, obsolescence, potential failure

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