Elements of the marketing mix (AQA GCSE Business): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What is a product portfolio?
What is a product portfolio?
A collection of multiple products
What are the two key factors in the Boston Matrix?
What are the two key factors in the Boston Matrix?
Market share and market growth
Which category has high growth and high market share?
Which category has high growth and high market share?
Stars
What level of investment do Stars require?
What level of investment do Stars require?
Significant investment
What is another name for Question marks?
What is another name for Question marks?
Problem children
Which category has high growth but low market share?
Which category has high growth but low market share?
Question marks
Which category has low growth and high market share?
Which category has low growth and high market share?
Cash cows
What do Cash cows fund?
What do Cash cows fund?
Investment for stars & question marks
Which category has low growth and low market share?
Which category has low growth and low market share?
Dogs
What should usually happen to Dogs?
What should usually happen to Dogs?
Sold off or discontinued
What should an ideal portfolio contain?
What should an ideal portfolio contain?
Multiple categories except dogs
How should Cash cows be managed strategically?
How should Cash cows be managed strategically?
Maximise cash with minimal investment