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14 cards from this deck
Discovering customer wants & fulfilling needs whilst making profit
Customers
Countless choices
Identifying what customers need and want
The marketing mix
Avoid losing market share to competitors
Avoid unsold stock and unused facilities
Customers make repeat purchases
Dividing market into smaller groups with similar characteristics
Focusing on specific segments rather than everyone
Better matching leads to higher satisfaction & increased sales
More effective promotion, reduces wasted advertising spending
Become market leaders within chosen segments
Customers upgrade to higher-value products
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