Elements of the marketing mix (AQA GCSE Business): Flashcards
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Practise the cards
15 cards from this deck
Product portfolio
Product portfolio
Collection of multiple products a company offers
Boston Matrix
Boston Matrix
Strategic tool to analyse product portfolio based on 2 factors
Boston Matrix two factors
Boston Matrix two factors
Market share and market growth
Stars (Boston Matrix)
Stars (Boston Matrix)
High growth, high market share products
Stars investment
Stars investment
Significant investment needed to maintain position
Question marks (Boston Matrix)
Question marks (Boston Matrix)
High growth, low market share products
Question marks alt. name
Question marks alt. name
Problem children
Cash cows (Boston Matrix)
Cash cows (Boston Matrix)
Low growth, high market share products
Cash cows investment
Cash cows investment
Minimal investment needed
Cash cows purpose
Cash cows purpose
Generate cash to fund other products
Dogs (Boston Matrix)
Dogs (Boston Matrix)
Low growth, low market share products
Dogs strategy
Dogs strategy
Remove from portfolio/discontinue
Balanced portfolio
Balanced portfolio
Products from multiple categories (not dogs)
Stars future potential
Stars future potential
Can become cash cows when market growth slows
Question marks risk
Question marks risk
Can become stars with investment or dogs if neglected