Identifying and understanding customers (AQA GCSE Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
ShowHide
Practise the questions
10 questions from this quiz
What is customer-focused marketing?
What is customer-focused marketing?
Discovering & fulfilling customer needs
Why are customers considered the most crucial stakeholders?
Why are customers considered the most crucial stakeholders?
Without them there'd be no business
What is the first step in the marketing process?
What is the first step in the marketing process?
Identifying customer needs & wants
What three elements form the marketing mix?
What three elements form the marketing mix?
Pricing, promotion, and place
How does customer focus help businesses stay competitive?
How does customer focus help businesses stay competitive?
By preventing loss of market share
How does customer focus help reduce costs?
How does customer focus help reduce costs?
By avoiding unsold stock & waste
What builds brand loyalty according to customer focus?
What builds brand loyalty according to customer focus?
Right quality at right price
What is market segmentation?
What is market segmentation?
Focusing on smaller parts of market
How does segmentation improve customer matching?
How does segmentation improve customer matching?
By creating separate products for segments
How does segmentation make promotion more effective?
How does segmentation make promotion more effective?
Reaches ideal customers at lower cost