Segmentation (AQA GCSE Business): Quizzes
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Practise the questions
13 questions from this quiz
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Practise the questions
13 questions from this quiz
What is market segmentation?
What is market segmentation?
Focusing on a specific part of market
Why do businesses use market segmentation?
Why do businesses use market segmentation?
To gain competitive advantage
How does segmentation help match customer needs?
How does segmentation help match customer needs?
By creating separate products for segments
What is the 'trade-up' strategy in segmentation?
What is the 'trade-up' strategy in segmentation?
Starting with low-priced then pricier items
How does segmentation improve promotion?
How does segmentation improve promotion?
By reducing waste in promotion used
What market share benefit can segmentation provide?
What market share benefit can segmentation provide?
Leadership even in small markets
What is the most popular segmentation approach?
What is the most popular segmentation approach?
Demographic segmentation
Which industries use gender-based segmentation?
Which industries use gender-based segmentation?
Clothing, hairdressing & cosmetics
Which product demonstrates age-based segmentation?
Which product demonstrates age-based segmentation?
Toothpaste
Which brands target low-income consumers?
Which brands target low-income consumers?
Aldi and Lidl
Which brands target rich consumers?
Which brands target rich consumers?
Lexus and Bose
Why is consumer behaviour a segmentation challenge?
Why is consumer behaviour a segmentation challenge?
It is complex & constantly changing
Which companies avoid narrow segmentation?
Which companies avoid narrow segmentation?
Coca-Cola, McDonald's & Tesco