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13 questions from this quiz
Focusing on a specific part of market
To gain competitive advantage
By creating separate products for segments
Starting with low-priced then pricier items
By reducing waste in promotion used
Leadership even in small markets
Demographic segmentation
Clothing, hairdressing & cosmetics
Toothpaste
Aldi and Lidl
Lexus and Bose
It is complex & constantly changing
Coca-Cola, McDonald's & Tesco
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