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14 questions from this quiz
Systematic gathering & analysing info
Conditions change frequently
To collect reliable info for decisions
Transform uncertainty into manageable risk
Info collected directly by business
Info that already exists
Captures actual behaviour not claims
Trade association reports
Government census data
Less expensive than primary
Opinions, attitudes & beliefs
Larger samples & numerical data
Business sales ÷ total market sales × 100%
Yes, if market grows faster
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