The purpose and methods of market research (AQA GCSE Business): Quizzes
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Practise the questions
14 questions from this quiz
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Practise the questions
14 questions from this quiz
What is market research?
What is market research?
Systematic gathering & analysing info
Why must businesses continuously monitor their markets?
Why must businesses continuously monitor their markets?
Conditions change frequently
What is the main goal of market research?
What is the main goal of market research?
To collect reliable info for decisions
What is the key function of market research?
What is the key function of market research?
Transform uncertainty into manageable risk
What is primary data?
What is primary data?
Info collected directly by business
What is secondary data?
What is secondary data?
Info that already exists
What is the main advantage of observation methods?
What is the main advantage of observation methods?
Captures actual behaviour not claims
Which is NOT a primary research method?
Which is NOT a primary research method?
Trade association reports
Which is a secondary research source?
Which is a secondary research source?
Government census data
What is a key benefit of secondary research?
What is a key benefit of secondary research?
Less expensive than primary
What does qualitative research focus on?
What does qualitative research focus on?
Opinions, attitudes & beliefs
What characterises quantitative research?
What characterises quantitative research?
Larger samples & numerical data
How is market share calculated?
How is market share calculated?
Business sales ÷ total market sales × 100%
Can a business's sales increase while its market share declines?
Can a business's sales increase while its market share declines?
Yes, if market grows faster