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15 cards from this deck
Direct interaction between buyer & seller in physical setting
Builds customer loyalty through personalised service
Higher retailer costs due to staff & store expenses
Sales completed over the telephone
Can be intrusive & annoying to customers
Buying & selling goods/services electronically via internet
Businesses can sell globally
Sales can occur 24/7
Increased competition from local & international businesses
Can operate from cheaper, non-prime locations
Reduction in employees due to automation & technology
Can shop anytime & anywhere, 24/7
Unable to physically check or try products before purchase
Service received after buying: returns, advice, support
Increases sales & encourages repeat business
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