Role of marketing (OCR GCSE Business): Quizzes

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2.1 Role of marketing
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What are the two main purposes of marketing?

Increase sales & satisfy customer needs

What is marketing about?

Promoting a product or service to customers

How many main objectives of marketing are there?

3

What do businesses collect to find out what customers need?

Market research

How do businesses usually inform customers about products?

Through advertising

Why might customers not buy a product or service?

If they don't know about it

Which is a way to increase sales?

Introduce a new product

Which method can increase sales?

Increase your product range

What pricing strategy can increase sales?

Reduce your product's price

How can businesses increase sales through distribution?

Sell in more places

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