Role of marketing (OCR GCSE Business): Flashcards
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Practise the cards
12 cards from this deck
Definition of marketing
Definition of marketing
Promoting a product or service to customers in different ways
Two main purposes of marketing
Two main purposes of marketing
Increase sales and satisfy customer needs
Number of main marketing objectives
Number of main marketing objectives
3 main objectives
1st marketing objective
1st marketing objective
Identifying and understanding customers
Purpose of market research
Purpose of market research
Find out what customers need and how to fulfil it
2nd marketing objective
2nd marketing objective
Informing customers
How businesses usually inform customers
How businesses usually inform customers
Through advertising
3rd marketing objective
3rd marketing objective
Increasing sales
Increasing sales via new products (how?)
Increasing sales via new products (how?)
Introduce or advertise new products
Increasing sales via product range (how?)
Increasing sales via product range (how?)
Increase your product range
Increasing sales via distribution (how?)
Increasing sales via distribution (how?)
Sell in more places
Increasing sales via price (how?)
Increasing sales via price (how?)
Reduce your product's price