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13 cards from this deck
Identify and understand customer needs
Research carried out by the business itself, specific to them
Questionnaires, Interviews, Trialling, Focus groups
Set of questions given to customers for market research
Face-to-face conversations with customers
Small group of customers before product launch
Research carried out by other people or businesses
Every ten years
Entire UK population
Free and easy way to look at competitors
Data collected by the business in the past
Opinions/feedback not in numerical form
Statistics in numerical form
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