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10 cards from this deck
Dividing market into subgroups based on different factors
Age, gender, income, location, lifestyle
Target customers effectively, modify marketing mix, create better budgets
Target customers more effectively
Modify marketing mix to suit different demographics
Allows budgets to be created better
The market into subgroups
Different factors: interests, age, gender, income, location, lifestyle
The marketing mix
A factor to divide market into subgroups
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