Market research (OCR GCSE Business): Quizzes
📚Quizzes
Practise the questions
13 questions from this quiz
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Practise the questions
13 questions from this quiz
What is the main purpose of market research?
What is the main purpose of market research?
To identify & understand customer needs
What is primary research?
What is primary research?
Research carried out by the business itself
How are interviews conducted in market research?
How are interviews conducted in market research?
Face-to-face
What size group is invited for product trialling?
What size group is invited for product trialling?
Small group
What is an advantage of using questionnaires?
What is an advantage of using questionnaires?
Only needs to be created once
What is a disadvantage of focus groups?
What is a disadvantage of focus groups?
Very time consuming
What is secondary research?
What is secondary research?
Research by other people or businesses
How often is the UK census run?
How often is the UK census run?
Every ten years
What population does the UK census cover?
What population does the UK census cover?
The entire UK population
What makes websites useful for secondary research?
What makes websites useful for secondary research?
Free and easy way
What is internal data?
What is internal data?
Data the business collected in the past
What is qualitative data?
What is qualitative data?
Opinions not in numerical form
Which is an example of quantitative data?
Which is an example of quantitative data?
Age of customers