Market segmentation (OCR GCSE Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is market segmentation?
What is market segmentation?
Dividing market into subgroups
Which of these is a factor in market segmentation?
Which of these is a factor in market segmentation?
Income
Which of these is NOT a factor in market segmentation?
Which of these is NOT a factor in market segmentation?
Product quality
How many main segmentation factors are listed in the note?
How many main segmentation factors are listed in the note?
Five
What is a benefit of market segmentation?
What is a benefit of market segmentation?
Target customers more effectively
What can businesses modify to suit different demographics?
What can businesses modify to suit different demographics?
The marketing mix
How does segmentation help with budgets?
How does segmentation help with budgets?
Allows budgets to be created better
Market segmentation divides the market based on:
Market segmentation divides the market based on:
Interests, age & other factors
Which factor relates to where customers live?
Which factor relates to where customers live?
Location
Which factor considers how people live their lives?
Which factor considers how people live their lives?
Lifestyle