The marketing mix (OCR GCSE Business): Quizzes
📚Quizzes
Practise the questions
13 questions from this quiz
ShowHide
Practise the questions
13 questions from this quiz
How many factors are included in the marketing mix?
How many factors are included in the marketing mix?
4
What is innovation in product development?
What is innovation in product development?
Turning an invention into reality
Which product design factor relates to the cost of materials or ingredients used?
Which product design factor relates to the cost of materials or ingredients used?
Economics
At which product life cycle stage has the business reached peak sales?
At which product life cycle stage has the business reached peak sales?
Maturity
What is price skimming?
What is price skimming?
Charging a large price for quality
What is penetration pricing?
What is penetration pricing?
Make product very cheap to attract customers
What is the advantage of cost-plus pricing?
What is the advantage of cost-plus pricing?
Guaranteed to make a profit
What is a disadvantage of competitor pricing?
What is a disadvantage of competitor pricing?
Could result in a price war
What are loss leaders in point of sale promotions?
What are loss leaders in point of sale promotions?
Sell main item at loss, charge for extras
What is an advantage of social media advertising?
What is an advantage of social media advertising?
Free to start
What is a disadvantage of leaflet advertising?
What is a disadvantage of leaflet advertising?
Often thrown away
What is the indirect method of physical distribution?
What is the indirect method of physical distribution?
Manufacturer to wholesaler to retailer to customer
What is an advantage of digital distribution?
What is an advantage of digital distribution?
Customers can access instantly