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10 cards from this deck
How businesses deliver goods/services to customers
Route products follow from producers to consumers
Represents the 'Place' element
Selling straight to customers without intermediaries
Using intermediaries to move products to consumers
Buy large quantities, store, sell smaller amounts to retailers
Don't take ownership; earn commission on sales
Buy large quantities, sell smaller quantities to customers
Manufacturer→wholesaler→retailer→consumer
Right product reaches customers at the right time
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