The Distribution Policy (Grade 11 NSC Matric Business Studies): Quizzes

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The Distribution Policy
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Which element of the marketing mix does distribution represent?

Place

In direct distribution, what is the pathway products follow?

Manufacturer to consumer

Which feature is characteristic of indirect distribution?

Experienced intermediaries handle sales

Which distribution channel involves the maximum number of intermediaries?

Manufacturer to agent to wholesaler to retailer

What is a key advantage of direct distribution for manufacturers?

Better profit margins with no mark-ups

Which benefit does indirect distribution provide to manufacturers?

No specialized staff needed

What is the primary role of intermediaries in distribution?

Move products from producers to consumers

What do wholesalers do in the distribution channel?

Buy large quantities and sell smaller amounts

What distinguishes agents from other intermediaries?

They work without taking ownership

How do intermediaries help manufacturers increase sales potential?

By providing broader market reach

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