Marketing Strategies (HSC SSCE Business Studies): Flashcards
📚Flashcards
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10 cards from this deck
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Practise the cards
10 cards from this deck
The 4 Ps of the marketing mix
The 4 Ps of the marketing mix
Product, Price, Promotion, Place
Product differentiation definition
Product differentiation definition
Distinguishing products from competitors via unique features
Kathmandu's positioning theme
Kathmandu's positioning theme
Gear that adapts
Three Pillars of Kathmandu's sustainability strategy
Three Pillars of Kathmandu's sustainability strategy
Lead, Connection, Inform
Zero-waste to landfill meaning
Zero-waste to landfill meaning
All packaging recycled, composted, or repurposed (not landfill)
Summit Club membership total
Summit Club membership total
1.7 million members
Summit Club discount on full-priced gear
Summit Club discount on full-priced gear
Up to 20% discount
Omnichannel approach definition
Omnichannel approach definition
Seamless integration between online & physical store channels
Circular economy principle
Circular economy principle
Waste becomes input for new products
Kathmandu's online vs retail store sales split
Kathmandu's online vs retail store sales split
19% online, 81% retail stores