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10 cards from this deck
Systematic collecting, recording & analysing marketing info
Reduces risk via informed decisions based on accurate data
1.Determine needs 2.Collect data 3.Analyse & interpret data
Clearly define the problem or issue being investigated
Facts collected from original sources for specific research
Info already collected by others for a different purpose
Gathering data by asking or interviewing people
Recording customer behaviour without interviews or contact
Altering factors under controlled conditions for cause-effect
Examining data to identify patterns, averages, or deviations
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