Market Research (HSC SSCE Business Studies): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is market research?
What is market research?
Systematic collecting, recording & analysing info
What are the three steps of market research?
What are the three steps of market research?
Determine needs, collect data, analyse data
What key question determines if information is relevant in Step 1?
What key question determines if information is relevant in Step 1?
How will this information be used?
What is the main advantage of primary data?
What is the main advantage of primary data?
Directly addresses your specific issue
Why are online surveys increasingly popular?
Why are online surveys increasingly popular?
Faster, cheaper & easier for all
What is a key limitation of observation methods?
What is a key limitation of observation methods?
Explain what happens but not why
What is secondary data?
What is secondary data?
Info already collected by another for diff. use
Which is an example of internal secondary data?
Which is an example of internal secondary data?
Previous research reports
What does data analysis involve after tabulation?
What does data analysis involve after tabulation?
Cross-tabulation, then interpretation
What rank is insufficient market research as a cause of business failure?
What rank is insufficient market research as a cause of business failure?
Second most common reason