Production, Selling, and Marketing Approaches (HSC SSCE Business Studies): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Production approach time period
Production approach time period
1820s-1920s
Production approach key belief
Production approach key belief
If we make it, they will buy it
Selling approach time period
Selling approach time period
1920s-1960s
Selling approach main limitation
Selling approach main limitation
Didn't research what customers wanted
Marketing approach time period
Marketing approach time period
1960s-present
Marketing approach key principle
Marketing approach key principle
Research customer needs FIRST, then develop products
Societal marketing time period
Societal marketing time period
1970s-present
3 factors societal marketing balances
3 factors societal marketing balances
Consumer wants, business profits, society's interests
Discretionary income definition
Discretionary income definition
Money available after purchasing necessities
4 marketing concept principles (CIAL)
4 marketing concept principles (CIAL)
Customer-oriented, Integrated, Aimed at satisfaction, Long-term