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10 cards from this deck
Data you collect directly yourself (surveys, interviews, etc.)
Data already collected by others (books, websites, reports)
Survey of every single member of a population
Data collected from only part of a population
Every member has equal chance of being selected
Divide into categories, then randomly select from each
Select at regular intervals from organised population
Members choose to participate themselves (volunteers)
Accurate, up-to-date, relevant, secure
Very expensive, time-consuming, and often impractical
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