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10 cards from this deck
Deliberate design of how choices are presented to people
Subtly encouraging better choices without restricting freedom
Option automatically selected unless alternative chosen
Opt-out systems
How information is presented shapes choices people make
Required explicit decision, not accepting a default
Deliberately limiting options to prevent decision paralysis
Influencing behaviour without prohibiting options or incentives
Nudges guide; shoves force
People more likely to give if they perceive it as social norm
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